Turn to the LeadingAge Ohio Learning Center for professional development so you can learn - and earn CE credit - when and where it's convenient for you.

Integrating AI into Marketing Strategy

Recorded April 2025

Artificial intelligence is quickly becoming a creative partner in marketing and communications, but its effectiveness depends on the quality of its training—and the clarity of our prompts. During this session we’ll examine how to guide AI tools like ChatGPT to support content development that reflects the person-centered values of professionals in aging services.

This session will focus on how communicators can train AI to reflect age-friendly language, avoid ageist tropes, and speak with the dignity and nuance our work requires. It all begins with the prompt. What you ask—and how you ask it—directly influences the response you receive.

We’ll also discuss how to balance automation with intention, including ethical considerations, accuracy checks, and the importance of maintaining a human voice in every message.

If you’ve ever asked, Can ChatGPT do that?—this session will help you ask a better question and receive a better response.

Key:

Complete
Failed
Available
Locked
Webinar Recording
Open to view video.
Open to view video.
You must register to access.

Our national partner, LeadingAge, is an association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging. Together, we advance policies, promote practices and conduct research that support, enable and empower people to live fully as they age.